Strategies for Analyzing and Entering Foreign Markets
Foreign Market Analysis
• Assess alternative markets
• Evaluate the respective costs, benefits, and risks of entering each
• Select those that hold the most potential for entry or expansion
Factors in Assessing New Market Opportunities
• Product-market dimensions
• Major product-market differences
• Structural characteristics of the national product market
• Competitor analysis
• Potential target markets
• Relevant trends
• Explanation of change
• Success factors
• Strategic options
Choosing a Mode of Entry
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