International Strategic Management
Comprehensive and on going management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally
Fundamental Questions
• What products and/or services does the firm intend to sell?
• Where and how will it make those products or services?
• Where and how will it sell them?
• Where and how will it acquire the necessary resources?
• How does it expect to outperform its competitors?
Factors Affecting International Strategic Management
• Language
• Culture
• Politics
• Economy
• Governmental interference
• Labor
• Labor relations
• Financing
• Market research
• Advertising
• Money
• Transportation/ communication
• Control
• Contracts
Sources of Competitive Advantage for International Businesses
• Global efficiencies
• Multinational flexibility
• Worldwide learning
Strategic Alternatives
• Home replication strategy
• Multidomestic strategy
• Global strategy
• Transnational strategy
Components of Int’l Strategy
• Distinctive competence
• Scope of operations
• Resource deployment
• Synergy
Levels of International Strategy
• Corporate Strategy
• Business Strategy
• Functional Strategy
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